#18: JUST FOR THE FUN OF IT? YES, WHY NOT.
Of course much of the fun of the vintage media here on The Social Design is the great design components found within - while often more or less ancillary to the original intent of production, these details certainly warrant a more starring role in our current, light-hearted consideration. And then of course there is also the pleasure of nostalgia: little, inviting windows to other times and other places, somehow the same world we exist in today yet hardly recognizable, lost but relived in memory for just a moment...
For your consideration today, a very groovy commercial for The International House of Pancakes from 1969. Talk about a time, a place, an ethos one is hard pressed to find today. There's sooo much to love here: The unabashed psychedelia. The trippy early-synthesizer soundtrack. The brilliantly fresh orange/blue complementary color scheme. The contemporary California family that dispenses with the car and prefers to run free across the landscape with great bouquets of colorful balloons...
Well, it's a world that is fresh, expansive, optimistic and free. Of course the food looks like hell, so in regard to actually promoting the IHOP product, the commercial is a complete failure. But in shaping the perceived IHOP experience, that's another story. Though I have to wonder how this little jewel ever got the green light to go beyond a sketch in an ad firm and actually make it onto the American airwaves - probably more of a reflection of the freshness, expansiveness, optimism, and freedom of today, I suspect. So really, America, lighten up. TUNE IN, TURN ON, AND DINE OUT!
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