Welcome to the social design: loose lessons from the stylized representation of the social in cinema and print. A blog very often about the interior design, fashion, social manners, and music created for and reflected in vintage cinema and print. Especially from the Sixties and Seventies, especially Italian, and especially from swingin' party scenes. We're awfully big on disco hippies and the OpArt accent here. Guaranteed, of course, to wander off on the occasional tangent into (maybe?) related subject matter, with plenty of tongue-in-cheek commentary for your consideration along the way. Comments are welcome, so please consider yourself invited...


Tuesday, July 12, 2011

BRANIFF AIRLINES' BOLD VISION OF ... 1975 (1968)

 
 
 



#23: YESTERDAY'S TOMORROW IS SELDOM TODAY.

There's a certain charm to the dated vision of the future.  A quaint naiveté one doesn't find in the once-conjectured reality we currently occupy nor recognizable (by ourselves,  not yet) in the visions of tomorrow and the life futuristic we as a culture are producing.  Frankly it's easier to look back on the past and guffaw.  Well, we saw a bit of this charm in the previous post -  a staging of André Courrèges' spring '68 fashions - and so here again I'm posting another little issue from the same year: a Braniff Airlines commercial prophetizing the space age thrill of air travel ... circa 1975. Pretty ambitious for seven years, one has to admit.

Clearly in the scheme of things, 1975 was going to be a great year for hoods and streamlined fashion helmets!  Though I have to ask, what's the story with that lady in the crinkled metallic number scratching her ass?  Guess the future was going to be itchy.  And with all those rather jerky, hard-finished means of conveyance to which the modern traveler is subjected, I would say it's kind of whiplash-y, too...

Enjoy!

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3 comments:

  1. BlueJuly 14, 2011 at 7:29 AM

    One thing they got right was the computer that know more about us than we do ourselves. Otherwise utterly charming!

    ReplyDelete
  2. BeBe DahlJanuary 6, 2012 at 1:58 PM

    Oh no! I accidently dropped my futuristic wrap in the automatic waste basket instead of the electronic valet....

    ReplyDelete
  3. don sicalípticoJanuary 22, 2013 at 2:01 AM

    Is Ken Nordine's voice, isn't it?.
    Great blog.

    ReplyDelete

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