Welcome to the social design: loose lessons from the stylized representation of the social in cinema and print. A blog very often about the interior design, fashion, social manners, and music created for and reflected in vintage cinema and print. Especially from the Sixties and Seventies, especially Italian, and especially from swingin' party scenes. We're awfully big on disco hippies and the OpArt accent here. Guaranteed, of course, to wander off on the occasional tangent into (maybe?) related subject matter, with plenty of tongue-in-cheek commentary for your consideration along the way. Comments are welcome, so please consider yourself invited...


Thursday, March 29, 2012

CHARLES AND RAY EAMES' "POWERS OF TEN" (1968/1977)

I pretty much abhor a blog post that starts with "Sorry I haven't been on lately..." and yet here I am practicing what I preach (against).  Well, in my defense, I did start a new job and I'm also in the early throws of a workshop dedicated to prodding its participants into producing a very rough, book-length manuscript in thirty days time. That I can hardly put out a blog entry in thirty days leads me of course to question what I was thinking. But that said, I do have a little something to share today, and hopefully so much more soon enough...

If you are of a certain generation (namely the one called X), which is to say a school kid of the 1970s, then you're probably familiar with this short film.  It's called Powers of Ten and was written and directed by Charles and Ray Eames in 1968, later re-released in 1977.   It's a film adaptation of the book Cosmic View, written by the Dutch educator Kees Boeke in 1957. And I think every American science teacher of the era screened it in their class, too. On a very clunky film projector, I remember quite well.  Now it's handily available for your viewing pleasure online...

So whatever the era and whatever the means, I think the film retains a modernity still today.  It was certainly a mind-opener for the young set back then, equally fascinating now.  Just a little tonic for an increasingly myopic world...





Enjoy!


-a.t.s.

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