Welcome to the social design: loose lessons from the stylized representation of the social in cinema and print. A blog very often about the interior design, fashion, social manners, and music created for and reflected in vintage cinema and print. Especially from the Sixties and Seventies, especially Italian, and especially from swingin' party scenes. We're awfully big on disco hippies and the OpArt accent here. Guaranteed, of course, to wander off on the occasional tangent into (maybe?) related subject matter, with plenty of tongue-in-cheek commentary for your consideration along the way. Comments are welcome, so please consider yourself invited...


Showing posts with label psychedelia. Show all posts
Showing posts with label psychedelia. Show all posts

Saturday, January 28, 2012

NEW DUTCH MASTERS: THE GRAPHIC ART & DESIGN OF MICHIEL SCHUURMAN






REVISIT EXQUISIT, 2010
Commissioned by de Service Garage


So one of the things I love most about the age in which we live is the rapid pace and expansive breadth of discovery that the Internet allows.  It truly is a world-wide web, and it succeeds in widening my own web of consciousness daily.  Today, for instance, I post in praise of a recent "discovery" (and I think for reasons fairly obvious to any regular social design reader): the Dutch graphic artist Michiel Schuurman, whose very groovy, eye-popping posters can often be found ornamenting the Amsterdam cityscape.   

It's no secret we're keen on the graphic zip of an Op-Art accent around here.  In fact, it was my very first post a year ago - one that celebrated the Italian Giallo starlet Rosalba Neri in a particularly arresting black & white number in the film Amuck -  that advised to "USE GRAPHIC OP-ART PRINTS TO ENLIVEN AND CONTEMPORIZE AN INTERIOR, EVEN IF YOU HAVE TO WEAR THEM YOURSELF..."  Well, really, it was good advice then - and by then I mean last year and the Early Seventies - and it's still good advice now. 

Schuurman's work calls into play all the classic, retina-tickling Op-Art tropes - but he very successfully integrates them into compositions that are in result electrifyingly contemporary and, in my esteem, without any particularly detractive sense of the derivative.  Says the artist's website: Schuurman’s personal work specializes in typography and poster design which often boasts a rather maximalistic approach. His practice of combining bright colors, warped glyphs, harsh perspectives, and acidic patterns creates some awfully intriguing eye-candy, which he often screen prints himself. 

Well, needless to say, I think his posters are terrific.  Actually I'd very much like to enliven my own interior space with one - and really, I am very seldomly a framed poster kind of guy, so I hope that the extent of my endorsement of Schuurman's work is fully realized.  But enough of me.  A look at more of the artist's very stylish, very switched-on work...

Enjoy!

-a.t.s.





CURRICULUM VITAE - Written portraits - Louis Behre, 2011
Commissioned by the  De Centrale Bibliotek Den Haag





PS PROJECTSPACE, 2010
Commissioned by Jan van der Ploeg. 
This one was very appealingly hung in multiples, creating a continuous color-stripe effect.





HOFSTEDEROTH17:SOLO, 2011
Commissioned by de Service Garage, an Amsterdam gallery space





QUIET IS THE NEW LOUD, 2011
Self-commissioned





We Need a Whole Lot of Flowers, 2010
Commissioned by de Service Garage





DECODING, 2010
Commissioned for Graphic Design Festival Breda




Some of these editions are still available for purchase.  Michiel Schuurman's website is at www.michielschuurman.com





Tuesday, May 17, 2011

PSYCHEDELIC IHOP COMMERCIAL (1969)

 
 




#18: JUST FOR THE FUN OF IT? YES, WHY NOT.

Of course much of the fun of the vintage media here on The Social Design is the great design components found within - while often more or less ancillary to the original intent of production, these details certainly warrant a more starring role in our current, light-hearted consideration. And then of course there is also the pleasure of nostalgia: little, inviting windows to other times and other places, somehow the same world we exist in today yet hardly recognizable, lost but relived in memory for just a moment...

For your consideration today, a very groovy commercial for The International House of Pancakes from 1969.  Talk about a time, a place, an ethos one is hard pressed to find today.  There's sooo much to love here: The unabashed psychedelia. The trippy early-synthesizer soundtrack. The brilliantly fresh orange/blue complementary color scheme. The contemporary California family that dispenses with the car and prefers to run free across the landscape with great bouquets of colorful balloons...

Well, it's a world that is fresh, expansive, optimistic and free. Of course the food looks like hell, so in regard to actually promoting the IHOP product, the commercial is a complete failure. But in shaping the perceived IHOP experience, that's another story. Though I have to wonder how this little jewel ever got the green light to go beyond a sketch in an ad firm and actually make it onto the American airwaves - probably more of a reflection of the freshness, expansiveness, optimism, and freedom of today, I suspect. So really, America, lighten up. TUNE IN, TURN ON, AND DINE OUT!
  

Tuesday, May 3, 2011

THE POUR PAINTINGS OF HOLTON ROWER





Untitled, 2011 Acrylic on Plywood




Untitled, 2010 Acrylic on Plywood




Untitled, 2011 Acrylic on Plywood



Thirsty for color? Consider the wonderfully psychedelic "pour paintings" of artist Holton Rower. Working out of New York, Rower pours on layer after layer of acrylic paint to create these lively, curvilinear compositions. Each is about as rich as one can get with fabulous color. The disco hippies crashed around your pad are definitely going to drink it up. Probably a lot like dropping acid and shopping at Paul Smith, too.

Below, the studio in action: