Welcome to the social design: loose lessons from the stylized representation of the social in cinema and print. A blog very often about the interior design, fashion, social manners, and music created for and reflected in vintage cinema and print. Especially from the Sixties and Seventies, especially Italian, and especially from swingin' party scenes. We're awfully big on disco hippies and the OpArt accent here. Guaranteed, of course, to wander off on the occasional tangent into (maybe?) related subject matter, with plenty of tongue-in-cheek commentary for your consideration along the way. Comments are welcome, so please consider yourself invited...

Saturday, September 24, 2011



Seems like we are long overdue for a little disco hippyism here at The Social Design.  A friend of mine brought this clip to my attention the other day and we had to have a laugh at what is perhaps one of the "squarest" psychedelic swinger scenes known to film. Well, it is a Doris Day film after all - "With Six You Get Eggroll" of 1968.  And if you look closely, everyone is drinking ...um...coffee. Well, it's seldom about social realities on The Social Design, only their stylized representation...

It's pretty apparent Doris Day and the production company are far removed from the psychedelic experience: their idea of a trippy reference effect (and my favorite) is a close up on a stained glass light fixture.  The house band actually is a real band, though - The Grassroots - probably best known for the hit "Midnight Confessions" of the same year. Granted, not as keen as The Strawberry Alarm Clock's appearance in "Beyond the Valley of the Dolls", of course, but given this level of vanilla be appreciative as the band could just as easily turned out to be The Lettermen in fringed suede vests and ponchos. 

What is interesting though is that as this is being filmed, Doris Day's son, the musician and record producer Terry Melcher, is hanging out with Charles Manson and his hippie family, who, though pre-murderous, are most definitely not drinking coffee in a discotheque and tripping on a stained glass light fixture. Otherwise some great swinging beads, minis, and Sassoon bubble cuts. Enjoy!


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